Camp Rock 2 to Rock Across Labor Day Weekend

The premiere of Disney’s exhilarating rock ‘n roll musical “Camp Rock 2: The Final Jam,” starring Demi Lovato and Jonas Brothers, will be presented across Labor Day weekend with four event telecasts -– each celebrating music and dance with a storyline that suggests life is about the way you play.

The fun for kids, tweens and families begins FRIDAY, SEPTEMBER 3 and goes through MONDAY, SEPTEMBER 6 (8:00 p.m., ET/PT, each night) on Disney Channel. An extended edition of the movie, featuring two exclusive new music numbers, will be available on Disney Blu-ray Combo Pack and DVD on Tuesday, September 7.

During breaks in some of the premiere weekend telecasts, sponsorship messages that extend the movie’s underlying theme will be presented by Sara Lee Soft & Smooth bread, Best Western International, the all-new Honda Odyssey and Verizon.

The soundtrack, featuring 15 songs spanning hip-hip, rock and pop/rock performed by the cast, releases on iTunes and in stores nationwide, Tuesday, August 10.

The schedule for the world premiere of “Camp Rock 2: The Final Jam” is:

Wednesday, September 1
“Camp Rock 2: The Final Jam” available on Disney Channel on Demand for Verizon FiOS subscribers (also available via select affiliates).

Radio Disney presents part one of “On the Set,” a special telecast from the set of “Camp Rock: 2 The Final Jam” (6:00-8:00 p.m., ET/3:00-5:00 p.m., PT). It will also be available at RadioDisney.com.

Friday, September 3
Radio Disney presents part two of “On the Set” (6:00-8:00 p.m., ET/3:00-5:00 p.m., PT) and a pre-show hosted by Ernie D (6:00-8:00 p.m., ET/3:00-5:00 p.m., PT) that leads to the TV telecast.

The cast hosts the world premiere of “Camp Rock 2: The Final Jam” on Disney Channel U.S. (8:00 p.m., ET/PT) with an audio simulcast on Radio Disney.

Mobile video simulcast of “Camp Rock 2: The Final Jam” available for Flo TV, MobiTV and Sprint TV

Fans are invited to customize a page for the official “Camp Rock 2 Year Book,” collect mementos, access exclusive content and more on DisneyChannel.com.

Saturday, September 4
The Rock Along edition of “Camp Rock 2: The Final Jam” invites viewers to sing along to the songs. Lyrics will be visible on screen and at DisneyChannel.com.

Sunday, September 5
Disney Channel presents the Sunday Dance Jam edition of “Camp Rock 2: The Final Jam” (8:00 p.m., ET/PT). Hosted by Demi Lovato and Jonas Brothers, it gives viewers a look at the making of the spectacular dance scenes.

Monday, September 6
Disney Channel presents an encore of “Camp Rock 2: The Final Jam” (8:00 p.m., ET/PT).

Tuesday, September 7
“Camp Rock 2 The Final Jam: Extended Edition” featuring two exclusive new music numbers — “Walking in My Shoes” and “Different Summers” — will be available in stores on Blu-ray, DVD and Digital combo-pack, from Walt Disney Studios Home Entertainment.

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